Our Story
Born from a love of discovery
We are a team of passionate travellers who believe that the best journeys are the ones that change you.
Our Mission
Intentional travel, graceful discovery
Hidden Roads Travel exists to connect curious travellers with the living soul of Europe. We design itineraries that go beyond the postcard, revealing the texture, rhythm, and warmth of the places we love.
The Team
Your travel designers
A small, dedicated team of designers who have lived, wandered, and fallen in love with the places they send our travellers.
Meet Michael Hackett, our Founder & Journey Designer →
01
Michael Hackett
Founder & Director
With a decade spent travelling the Iberian Peninsula and the British Isles, Michael brings an unmatched depth of regional knowledge to every itinerary he designs.
02
Kristen Roemer
Journey Designer
Twenty years exploring European backroads brought Sophie to find Hidden Roads. Her eye for the authentic shapes every itinerary.
03
Marco Ricci
Lead Journey Designer
A native of Florence, Marco's deep knowledge of Italy and beyond crafts the kind of experiences guidebooks miss.
04
Elena Voss
Client Experience Lead
Elena ensures every traveller feels known before they depart — and celebrated when they return.
01
Michael Hackett
Michael Hackett
Founder & Director
With a decade spent travelling the Iberian Peninsula and the British Isles, Michael brings an unmatched depth of regional knowledge to every itinerary he designs.
02
Kristen Roemer
Kristen Roemer
Journey Designer
Twenty years exploring European backroads brought Sophie to find Hidden Roads. Her eye for the authentic shapes every itinerary.
03
Marco Ricci
Marco Ricci
Lead Journey Designer
A native of Florence, Marco's deep knowledge of Italy and beyond crafts the kind of experiences guidebooks miss.
04
Elena Voss
Elena Voss
Client Experience Lead
Elena ensures every traveller feels known before they depart — and celebrated when they return.
What We Believe
Three principles that guide every journey
Slow Down
We build in space to linger — a second morning in a hilltop village, an unplanned conversation over coffee. The best moments rarely appear on itineraries.
Go Deeper
Surface beauty is easy to find. We seek the stories behind a place — its makers, its traditions, its living culture — and bring you face to face with them.
Travel Responsibly
We choose partners who honour the land and its people. Sustainable, family-run, and locally rooted wherever possible.
We don't sell packages.
Most travel companies sell itineraries. We build relationships — with the places we send you, with the people who live and work there, and with you, long before you ever board a plane.
Read the full storyThe Hidden Roads difference isn't a feature list. It's a way of working refined over a decade of saying no to the easy answer, and yes to the harder, better one.
Ready to find your hidden road?
Let us design a journey that surprises, moves, and stays with you long after you return home.